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Maintenance Associate

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TITLE:                  Marketing Director

REPORTS TO:     General Manager

SUPERVISES:      Marketing Department

The Marketing Director is responsible for the management and administration of the overall marketing program and department at Cahuilla Casino and Mountain Sky Travel Center. He or she will oversee marketing, generating revenue with innovative ideas, knowledge of demographics and systems data to determine relevant marketing techniques, including external advertising, promotions, and Winners Club Tiers.

DUTIES AND RESPONSIBILITIES:

  1. Manages the coordination of all advertising, special events and other promotional programs
  2. Manages relations with external vendors and sources
  3. Maintains marketing budget
  4. Creates promotions’ submissions and associated communications materials that provide complete information to employees for use as rules, regulations, and process instructions
  5. Develops policies and procedures for Marketing Department
  6. Ensures that all contracts and agreements are executed, tracked and filed
  7. Manages analytics of marketing calendar, promotions and recommends actions based on analytics. Understands response and recognizes opportunities
  8. Develops, manages, and coordinates all public and media relations for Cahuilla Casino
  9. Creates and reviews all advertising campaigns, including radio, television, outdoor and print advertisements
  10. Maintains consistent messaging through all communications for Casino, Winners Club and Restaurant
  11. Ensures articulation of Cahuilla Casino’s desired image, brand, and position
  12. Grows Marketing department with strong knowledge of current and modern marketing trends, including use of social media and beyond

QUALIFICATIONS:

  • A minimum of 7 years experience in marketing management and 2 years experience in a casino marketing department required
  • BA in Marketing or related field strongly preferred
  • Proven ability to create and manage successful promotional concepts and special event programs
  • Must have knowledge of local media and print organizations in order to meet position requirements
  • Ability to relay details to the casino and guests
  • Ability to work with media vendors, specify placement, write copy and direct creation of advertising pieces
  • VizExplorer super-user preferred
  • Additional duties and responsibilities as necessary or assigned
  • Must have strong guest service, public relations, and interpersonal skills
  • Ability to maintain a professional appearance and demeanor
  • Computer literate in entire Microsoft Suite
  • Able to pass Title 31 exam
  • Must be able to work in a loud and smoke filled environment.
  • Must hold a valid Driver License.
  • Able to obtain and retain gaming license through the Cahuilla Tribal Gaming Agency.
  • Must be able to complete the 90-day Introductory Period in consecutive days as scheduled.

Native American Preference Applies


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